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This was a case of presenting "good, better, and best." The budget didn't interfere with the concept of design or quality, just practical thinking for printing. 1: start off with simple labels on a plain package. 2: again, two labels but on a package with a window to be able to view the actual product inside. 3: a printed package (moss and ultra close-up of a mushroom) with one label that wraps.

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