PACKAGE DESIGN

WELCH'S

Welch's R&D came to me for initial concept package design for products they present to focus groups. In addition to researching and designing the logos and packaging, most of the actual food imagery didn't exist yet, so it was created by me in Photoshop.

“Michelle Frank lends an exceptional creative arm to Welch’s. She is on-time, always within budget, and able to communicate. Michelle is one of the best creative thinkers I’ve had the pleasure to work with. She listens, she’s dedicated, and she makes sure she gives you her best always.”
Joe Del Regno, President, Nothing But The Fruit, Welch’s

PB & Joy Bars